Structuring your Copy
This article will examine pre-existent copywriting structures and discuss why you use them. There has been a lot of copy written and there is no reason to reinvent the wheel. This article will specifically look at how to write a sales letter, which will has the greatest impact, especially if you’re writing SEO copy.
One train of thought says that your website should be one big sales letter, which could be advantageous for you. You can write for off-line businesses and Internet customers using the sales letter format.
A sales letter contains three components that are crucial for it’s success. The headline is the first and most read. If you don’t grab your readers attention here then you’re wasting your time. The second component is the offer. This must be explicit so that your reader knows exactly what theyre getting. It must also entice the reader to take action after reading the letter. Finally there is the postscript. The postscript is the second most read portion after the headline. This is where you put an incentive to purchase the product. You should write each section in order. Do not write the whole thing at once, but rather section by section. These simple guidelines will help you produce an excellent sales letter.
If you lack experience as a copywriter and want more structures and patterns, then you should follow the experts. Dan Kennedy is a great copywriter that has written some excellent books on copywriting. This will be extremely helpful.
Hopefully this article helped you improve your copywriting skills, or at least pointed you in the right direction. The key is to creatively interweave your ideas with the already set procedures of copywriting. These procedures are important because they give you structure to build upon and develop your own creative touch. Starting from scratch will generally produce weaker sales and more work, so use the procedures and structures already out there! Following these well-worn paths will set you up to produce great copy and write excellent sales letters.